Pay per click advertisement or PPC is one of the methods used in online marketing campaigns. If you are using organic methods or SEO, you should also consider pairing PPC with it because of its host of benefits, even if it means spending some cash. Here are ten reasons why PPC is important for your online business or company’s
Cheaper than Traditional Advertising-
A small space on a newspaper or a billboard that is a few meters long will cost you a lot compared to how much you will be spending on PPC advertising. On PPC, you only pay a few cents for every time a reader clicks on your advertisement. Even if they do not click, you are still in a way advertising your business because it continues to be shown on the web pages.
Delivered to Targeted Market-
The best feature of PPC is that you can have it delivered to people who would likely to buy your products. If you are a local business, you can choose to have your ads shown to local residents only. Offline advertising will not give you this kind of flexibility.
Gives You Control over Your Spending-
PPC also allows you to set a budget for you’re spending, usually on a daily basis. This is very beneficial for those who do not have a large capital yet still want to get the much needed traffic for their businesses.
With Pay per click manager, you can know instantly if the keywords you chose or the design of your advertisement is working. You can analyze click data and their conversion rates. If you are not closing sales in spite of the high click, then you can instantly change your landing page’s content.
Ease of Control-
If ever your analytic report shows a very low click rate, you can immediately change your keywords or re-design your advertisements. This is something you cannot do with offline advertising, where printed material cannot be instantly taken down, changed or removed.
Easy to Start-
You can start your PPC advertising in a matter of minutes. You simply have to register to an online advertising company, provide your information and you can start advertising. There is no lengthy start up procedures, like having banners printed, acquiring licenses or waiting in line for your turn on local media schedules.
Everything that happens on your advertisement is recorded and data is provided to you. This includes the number of clicks you got, the source of those clicks and if those visitors ended up buying something. If you are using multiple keywords, you can also track which keywords had the most click so that you can make necessary changes to improve your campaign.
Supports Brand Recognition-
As mentioned, with PPC you are not only after the clicks. While your advertisement is up, you will receive viewership, which is still a form of advertising with no extra cost. Even if readers do not click on your advertisements, they still see you there and that improves brand recognition.
In PPC, you can very much customize how your advertisements would look like. Design plays a big role in attracting users’ interest. Even the phrases you use can catch attention. If your ads are not working, it could be the redesign or change the market you chose to target that is causing this, so experiment with them until you get your desired results.
High Return on Investment-
Since PPC advertisement is targeted to a certain group or sector; the clicks you will get are very likely to be converted into sales. This is what you call quality or valuable leads. For a few dollars spent on advertising, you are bound to gain a lot of profit and this can get higher if your pages are constructed to make your products or services truly desirable.